Sports hospitality is back as stadiums fill up after the long pandemic shutdown, with the industry courting both companies and fans as it seeks to rebuild its shattered finances.
Three weeks after the lifting of Covid-19 restrictions in England, suites at Lord’s Cricket Ground have sold out for this week’s Test match against India — many have gone to retail customersThe country. In March 2020.
“Individuals are definitely on the rise,” said Andy Muggletonhe said, during his Friday briefing., Lord’s commercial director, adding that he expected “even greater interest and demand for hospitality and spending more on ‘experiences’” as fans enjoyed freedom from lockdowns.
Organisers are adding new pricing points to give customers tailored packages, which is a departure from a decade or so ago when many simply had low, mid and high-price seats. They hope pent-up demand for hospitality boxes and premium experiences can help them bounce backThe coming days unless stocks were replenished. Earlier this week.