Humanized design of the hottest drug packaging II

  • Detail

Humanized design of drug packaging (II)

4. Emotional respect

humanized packaging design of drugs not only reflects humanized care in material functions, but also emphasizes the emotional communication with consumers, so as to truly achieve the harmony and unity between people and things. Because the consumer groups of specific drugs are often relatively specific due to the formation law of diseases, it requires designers to combine the characteristics of drugs and the emotional needs of consumers, and adjust how to flexibly use differentiated personalized design for different consumer groups at different levels of the testing machine. For example, for children's drugs, cartoons or animal patterns that children like can be used on the packaging, and lively and bright colors can be used to reduce children's fear of drugs when installing pressure testing machines; For drugs suitable for female diseases, the packaging design should reflect the characteristics of softness and roundness; The packaging of drugs suitable for male diseases should be masculine and resolute. In addition, different drugs should also combine their effects to give full play to the psychological impact of color. For example, drug packages with anti-inflammatory, antipyretic and sedative functions should be designed in blue and green to make people feel cool and quiet; The packaging of health and tonic drugs should be red and yellow, which makes people full of vitality and has a positive and vibrant Association. In fact, if the drug packaging can fully grasp the human nature of patients and truly achieve humanized care, it will not only make people feel warm and cordial, but also increase the reliability of drugs, and to a certain extent, it will play the role of psychological adjuvant therapy to reduce the psychological pressure of patients and enhance their confidence in curing diseases, so as to achieve the effect that the disease has been eliminated before the drug arrives

humanized design of drug packaging

the main purpose of humanized design is to meet people's various needs from multiple angles and levels. Therefore, to carry out humanized packaging design of drugs, we must first combine the characteristics of drugs, understand the age, psychology, even lifestyle, social status, main occupation and other information of the users, and summarize the main needs of specific consumer groups on the premise of subdividing consumer groups, And targeted to determine the corresponding design scheme, so that drug packaging can effectively communicate with consumers, so that consumers feel more humanized care. In addition, from the perspective of design content, drug packaging should also pay attention to the basic requirements of humanized design such as safety, convenience and environmental protection, and do a good job in the selection of materials, structure, decoration design and other aspects of packaging

1. Selection of packaging materials

the quality and safety of drugs directly affect the personal safety of patients. Therefore, the selection of drug packaging materials should first consider its non-toxic, tasteless, stable performance, and good protection function for drugs. In addition, its strength and toughness should also be considered to avoid unnecessary loss in transportation, as well as the impact on users and environmental resources. Generally speaking, the selection of packaging materials should mainly follow the following principles:

(1) it can protect drugs from the influence of the environment for a certain period of time during storage and use, and maintain the original properties of drugs

(2) the nature of the packaging material itself is stable and will not react with drugs in the physical and chemical sense

(3) it is easy to clean and sterilize, and will not pollute the drug production environment when repacking drugs

(4) the material is lightweight, thin, easy to handle, has certain earthquake resistance and fall resistance, and can adapt to the possible harsh environment during transportation

(5) packaging materials and drugs should be basically at the same price level, and excessive luxury packaging should not be allowed to increase consumers' unnecessary economic burden

(6) try to choose new materials and new processes to reduce the packaging cost and increase the aesthetic appearance

(7) the material is non-toxic. After the package is disassembled, cut or damaged, the residue is not harmful to people

(8) select recyclable, degradable and renewable materials to minimize environmental pollution

(9) try to reduce the number of material types in the same packaged products, and choose compressible materials for recycling and disposal

2. Packaging structure

the quality of packaging structure directly affects the exertion of packaging function. Humanized packaging structure can even make up for the shortage of packaging materials to a certain extent. It can be said that from the shape, volume to the structure of each component, the quality of each detail design will affect the user's comfort feeling. The humanized design of packaging structure is an important part of packaging design. Good structural design should mainly follow the following principles:

(1) pay attention to the removable design of packaging, so that consumers can easily disassemble and compress packaging according to environmental protection requirements

(2 for common quality accidents such as system falling off and finish cracking in external wall insulation) select appropriate packaging containers to prevent unnecessary wear between drugs during use and affect the quality of drugs

(3) select the appropriate packaging volume according to the dosage of different consumer groups

(4) the size and weight of the container after the actual loading of drugs should be considered, and appropriate container size and shape should be selected, or auxiliary devices should be added to facilitate the transportation and use of the packaging of drugs and ball screws, which have almost no self-locking property, while trapezoidal screws have a certain self-locking property

(5) for drugs that must be used together, combined drug packaging structure can be used

(6) pay attention to the application of ergonomics in packaging structure, improve the comfort and versatility of packaging, so that the elderly, left-handed and disabled can use it conveniently, and at the same time, add structural design to prevent children from opening and eating by mistake

(7) for drugs such as liquids and powders that need to be taken out of non-standard quantification step by step, it should be noted that measuring tools should be equipped to accurately measure the drugs, so as not to increase the toxicity or reduce the drug properties of the drugs used due to excessive or insufficient dosage

(8) improve the medicine outlet, control the dosage, and avoid a large amount of medicine spilling or external pollution caused by the patient's shaking hands or carelessness

(9) attach the drug instruction manual to the drug container to prevent the inconvenience caused by the loss of the instruction manual

(10) pay attention to the anti-theft of the packaging structure, so that the drugs cannot be taken out without damage to the inner packaging of the drugs, and the damaged packaging cannot be restored to the original state, so that consumers can judge whether the drugs have been opened

3. Decoration design

packaging decoration design, as a carrier to convey commodity information, mainly includes text arrangement and design, graphic design and color design. It is the initial link of interaction and communication between manufacturers and consumers. However, the decoration design of drug packaging cannot be understood as a simple graphic design. It should also fully consider the attributes of drugs and the psychological feelings of patients, so that it can not only achieve the purpose of drug information transmission and publicity, but also play the role of caring and comforting the hearts of patients as much as possible, so as to become the most intuitive expression of humanized design of drug packaging. From the perspective of design requirements, humanized decoration design should mainly follow the following principles:

(1) pay attention to personalization and human culture, fully respect the psychological needs of patients and create a sense of trust on the premise of reflecting the characteristics of drugs

(2) the drug information on the instructions and labels should be true, detailed and standardized, and the words should be easy to understand. Try to increase foreign languages and Braille to expand the scope of common use

(3) pay attention to the emphasized special signs of important information, add warning instructions, and improve the safety of its use

(4) the pattern and color should not be too lively to avoid confusion with food, or attract children's interest, causing children to eat by mistake

(5) improve the content of packaging technology and enhance anti-counterfeiting

(6) the text arrangement is reasonable, the key points are prominent, the primary and secondary are clear, and the information reading is clear at a glance

(7) vigorously develop the shape design of serial packaging, express the corporate image through drug packaging, and complete more far-reaching communication

(8) pay attention to understand the folk customs in the drug sales area, accurately grasp the meaning of words, patterns and colors, and avoid unnecessary cultural conflicts

(9) for drugs mainly consumed by the elderly, attention should be paid to enhancing the contrast of colors and selecting larger fonts on the packaging

(10) for over-the-counter drugs, printed and formatted doctor's advice can be appropriately added to facilitate doctors to fill in

source: Guangdong packaging

Copyright © 2011 JIN SHI